The First Move

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Terms of Service

Last updated: 4 August 2026

These terms apply when you use The First Move. By creating an account you agree to them. In short: this is a planning tool, not a source of financial advice.

What this service is

The First Move is a planner, not an adviser. It's a personal finance planning tool that helps you estimate the monthly cost of properties you're considering, using the income, savings, and outgoings you tell it about. It is not a mortgage broker, financial adviser, or property search engine, and it doesn't verify anything you enter against a bank, credit reference agency, or lender.

Every figure it shows you (score, leftover income, affordability rating) is an estimate calculated from what you typed in. None of it is checked against your real financial position, and none of it should be treated as financial advice or a mortgage offer. Property decisions should be made with a qualified, whole-of-market broker and, where appropriate, a solicitor or conveyancer.

Your account and your data

You are responsible for keeping your account credentials secure. Most of what this service stores (income, take-home pay, deposit sources, monthly outgoings, saved properties) is entered by you and used only to power your own planning calculations. You must be 18 or over to use this service. See our Privacy Policy for the full detail on what's stored and why.

Partner linking

Separately from your own data, you can choose to link your account with a buying partner's. This shares a lot of personal and financial data with that account: raw income, take-home pay, itemised deposit and commitment entries, saved places, and every property either of you adds. Read Partner linking and shared data in our Privacy Policy for the full list before you link. As above, any combined or joint figures shown once you're linked are still just planning estimates, not verified or advised figures.

By sending or accepting a partner invite, you're confirming you understand what becomes visible to that account and agreeing to share your data with them. You can unlink at any time from your account settings; unlinking stops future sharing and clears both accounts' notification histories, though it won't remove comments your ex-partner left on a property that remains yours (or vice versa).

You can also generate a link to a single property that doesn't require signing in to view. Each link is protected by a password you set, and anyone with both the link and that password can see the full financial breakdown for that property, live, for the 7 days the link stays valid. Only share these, and their passwords, with people you're comfortable seeing that information.

Subscription and billing

A free tier providing access to up to 10 properties (shared between linked partners) is available at no cost, and includes linking with a partner. Premium unlocks unlimited properties and per-property overrides, and is offered as a one-time annual pass of £34.99 covering 12 months.

Payments are processed by Stripe. The annual pass is a single payment that does not renew; premium ends at the close of the 12-month period unless you purchase again. We will give advance notice of any change to this price.

Promotional codes. We may offer discount codes from time to time, including through affiliates who promote the service. A code may be withdrawn or expire at any point, only one may be used per transaction, and codes hold no cash value and cannot be exchanged for one. We may decline or void a code that has been obtained or used improperly, including one circulated beyond the audience it was issued to. Where a code applies, any refund is calculated on the amount you actually paid.

Cancellation

The annual pass is a one-time purchase and cannot be cancelled. Premium remains active for the full 12-month period and then ends unless you purchase again.

Except as set out in the Refunds section below, we do not pro-rate or refund unused time.

Refunds

Statutory cancellation period. Under the Consumer Contracts Regulations 2013 you have the right to cancel within 14 days of purchase, and we refund the full amount you paid. The Regulations permit us to deduct a proportionate amount for the access already provided, and we choose not to. To exercise this right, contact support@thefirstmove.co.uk; the refund is issued to your original payment method within 14 days. Nothing in these terms limits this right.

After the cancellation period. Once the 14-day period has ended, payments are non-refundable, and the annual pass continues for the remainder of its 12-month term.

Billing errors and faulty service. Nothing in this section affects your statutory rights. If you are charged in error, for example a duplicate payment or a charge taken after cancellation, or if the service is not provided as described, contact support@thefirstmove.co.uk and we will investigate and put it right.

Acceptable use

This tool is for personal use. You may not resell access, automate requests to our service, or use it in any way that could harm the service or other users.

Availability

We aim to keep the service available but cannot guarantee it will be uninterrupted. We may occasionally take it offline for maintenance. We are not liable for any losses resulting from downtime.

Changes to these terms

If we make material changes to these terms, we will update the date at the top of this page and, where appropriate, notify users directly. Continuing to use the service after changes are published means you accept the updated terms.

Governing law

These terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

Contact

Questions about these terms: support@thefirstmove.co.uk.