£9.99 per sale, and 15% off for your audience.

You earn £9.99 each time someone buys an annual pass using your code, and they pay £29.74 rather than £34.99.

That gives you a 15% discount to offer, rather than simply asking your audience to buy something.

Commission applies to the annual pass only. A sale of the £6.99 monthly plan earns nothing. The pass is the better value option for anyone moving this year in any case.

The pass is a single payment covering twelve months. A sale therefore pays once and settles, with no renewals to track and nothing reversed months later because a subscription was cancelled.

The First Move is aimed primarily at first-time buyers in England, though nothing about it is limited to them and plenty of movers and upsizers use it the same way. It calculates what a property genuinely costs each month, covering council tax and household bills alongside the mortgage, where most calculators stop at the repayment alone.

That still points at a reasonably specific audience. The programme works best if you produce property or personal finance content, or if you are documenting your own purchase and people follow along for it.

If your following is large but general, expect it to perform below what the audience size suggests. What matters is how many of them are actually moving, not how many there are.

The demo is the most straightforward thing to film. It requires no account and puts a full cost breakdown on screen within seconds. Worth a review before deciding whether the programme suits your audience.

If you would rather understand the product properly before putting your name to it, the guide runs to 18 pages and covers every part of it, from how the suitability score is calculated to what partner linking actually shares. Between that and the demo there should be enough to judge whether it is worth recommending.

These are the conditions of participation, in full.

• Advertising disclosure. Any content carrying your code must make the commercial relationship clear to your audience. UK advertising rules place this obligation on you as the publisher, and failure to meet it ends participation.
• No self-referral. Purchases you make yourself do not earn commission, and nor do purchases arranged with people known to you.
• No paid search on brand terms. Bidding on The First Move, or close variants of it, results in commission being paid on traffic already searching for the product by name.
• Refunds reverse commission. Buyers hold a statutory right to cancel within fourteen days. Where a sale is refunded, its commission does not stand, which is why payouts are timed to that window.
• Annual passes only. The monthly plan does not earn commission, regardless of how the buyer arrived.
• These terms can change. I may adjust the commission rate, change how codes work, or close the programme, with reasonable notice before any of it takes effect. Commission already confirmed on a completed sale is paid either way.
• No representation as financial advice. The First Move is a planning tool that works from figures the user enters. Please do not present it as regulated advice or describe capabilities it does not have.

Tax is yours to handle. Commission counts as income, and your liability depends on your own circumstances, so it is not something I am able to advise on.